Manufacturing

Manufacturers have tough challenges when it comes to channel strategy. Depending on your business model, you might even find yourself competing with your own customers! For other manufacturers, traditional EDI systems are cumbersome and out-dated. Not to mention that they provide very little value to customers for product selection and marketing communications. This is where IBM WebSphere Commerce can help. Manufacturers can replace EDI with a B2B marketplace that offers a single interface for account reporting, order placement and status, inventory queries, channel communications, and marketing promotions. Special pricing and contract terms can be tailored to each customer.

Have a complex product that requires a consultative sell? No problem. The Guided Selling and Product Advisor features help buyers navigate through complex product options and find the right product for their application.

Many manufacturers have implemented IBM WebSphere Commerce as their strategic go-to-market platform. Contact us to learn about how our manufacturing clients have grown sales beyond expectations and generally benefited from our integrated e-commerce solutions.